GADHAVI, Dharmesh D.; SHUKLA, Yupal S.; PATEL, Jayesh D. Moderating Role of Cause Related Marketing Campaign Between Attitude Towards Products and Purchase Intention: An Experimental Analysis. Indian Journal of Marketing, [S. l.], v. 44, n. 3, p. 35–42, 2014. DOI: 10.17010/ijom/2014/v44/i3/80427. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80427. Acesso em: 25 oct. 2025.