GIRAM, Shivkumar J. Buying Behaviour of Consumers towards the Products Produced by SSM Units. Indian Journal of Marketing, [S. l.], v. 34, n. 3, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34118. Acesso em: 21 jan. 2026.