SRIVASTAVA, Mukta. A Study of Determinants of Brand Loyalty in Cosmetics for Women Consumers of Pune City Using Path Analysis via Regression. Indian Journal of Marketing, [S. l.], v. 46, n. 6, p. 33–50, 2016. DOI: 10.17010/ijom/2016/v46/i6/94845. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/94845. Acesso em: 25 oct. 2025.