MAHAJAN, Rajesh; KUMAR, Sunil. Organisational Participation in Web Based E-markets. Indian Journal of Marketing, [S. l.], v. 34, n. 7, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36525. Acesso em: 21 jan. 2026.