VENKATARAMAN, Nithya; RAMAN, Sreedhara. Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore. Indian Journal of Marketing, [S. l.], v. 46, n. 7, p. 23–35, 2016. DOI: 10.17010/ijom/2016/v46/i7/97125. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/97125. Acesso em: 25 oct. 2025.