JAGAN MOHAN REDDY, A.; JAMES PREMKUMAR, P. Marketing of Services by Developmental Financial Institutions - APSFC’s Experience. Indian Journal of Marketing, [S. l.], v. 34, n. 8, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36528. Acesso em: 21 jan. 2026.