UPPAL, R. K.; KUMAR, Navdeep. Enhancing Competitiveness: A Key Challenge of Globalisation. Indian Journal of Marketing, [S. l.], v. 38, n. 1, 2008. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36668. Acesso em: 20 jan. 2026.