DESHPANDE, Rajesh. Choice Determination Under Various Price Offer Frames. Indian Journal of Marketing, [S. l.], v. 46, n. 12, p. 53–60, 2016. DOI: 10.17010/ijom/2016/v46/i12/106749. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/106749. Acesso em: 25 oct. 2025.