GAUTAM, Amit. A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India. Indian Journal of Marketing, [S. l.], v. 38, n. 2, 2008. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36690. Acesso em: 20 jan. 2026.