SIMON, Simi; MURALI MANOHAR, B. Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII). Indian Journal of Marketing, [S. l.], v. 47, n. 2, p. 34–46, 2017. DOI: 10.17010/ijom/2017/v47/i2/110026. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/110026. Acesso em: 22 oct. 2025.