SANTHOSH KUMAR, S.; MENON, Rahul P. Brand Loyalty of Customers in Smartphone Brands. Indian Journal of Marketing, [S. l.], v. 47, n. 3, p. 8–15, 2017. DOI: 10.17010/ijom/2017/v47/i3/111417. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/111417. Acesso em: 18 jul. 2025.