SHARMA, Navneet; SAINI, Gordhan K. Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies. Indian Journal of Marketing, [S. l.], v. 38, n. 6, 2008. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36815. Acesso em: 8 dec. 2025.