JOJI ALEX, N.; MENON, Parvathy. Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting. Indian Journal of Marketing, [S. l.], v. 48, n. 1, p. 61–74, 2018. DOI: 10.17010/ijom/2018/v48/i1/120736. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/120736. Acesso em: 22 oct. 2025.