JAIN, Kokil; GAUTAM, Shalini; PASRICHA, Diksha. The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers. Indian Journal of Marketing, [S. l.], v. 48, n. 3, p. 49–63, 2018. DOI: 10.17010/ijom/2018/v48/i3/121984. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/121984. Acesso em: 25 oct. 2025.