SINGH, Balgopal. Conceptualization and Measurement of Consumer Based Brand Equity for Airlines. Indian Journal of Marketing, [S. l.], v. 48, n. 9, p. 7–25, 2018. DOI: 10.17010/ijom/2018/v48/i9/131436. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/131436. Acesso em: 19 sep. 2025.