BALIGA, Vikram; JOSHI, Harish; SHENOY, Sandeep. Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal. Indian Journal of Marketing, [S. l.], v. 49, n. 1, p. 8–24, 2019. DOI: 10.17010/ijom/2019/v49/i1/140601. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/140601. Acesso em: 22 oct. 2025.