ABALKHAIL, Tagreed Saleh. Entry and Expansion Strategies for Burberry in Oman by Applying Porter’s Five Forces Model. Indian Journal of Marketing, [S. l.], v. 49, n. 1, p. 25–35, 2019. DOI: 10.17010/ijom/2019/v49/i1/140603. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/140603. Acesso em: 22 oct. 2025.