KUMAR, Pawan; KANCHAN. Purchasing Criteria for Apparels among Indian Consumers. Indian Journal of Marketing, [S. l.], v. 49, n. 1, p. 48–60, 2019. DOI: 10.17010/ijom/2019/v49/i1/140606. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/140606. Acesso em: 22 oct. 2025.