LALITHA, A.; KUMAR, J. Ravi; PADMAVALLI, K. Brand Preference of Men’s Wear - A Case Study. Indian Journal of Marketing, [S. l.], v. 38, n. 10, 2008. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36865. Acesso em: 20 jan. 2026.