NANDI, Shampa; BHAT, Sudhindra; WOLFS, Bert. Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model. Indian Journal of Marketing, [S. l.], v. 49, n. 3, p. 7–24, 2019. DOI: 10.17010/ijom/2019/v49/i3/142143. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/142143. Acesso em: 22 oct. 2025.