TRUSCOTT, Philip; CHIAM, Michael. Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market. Indian Journal of Marketing, [S. l.], v. 49, n. 4, p. 7–19, 2019. DOI: 10.17010/ijom/2019/v49/i4/142973. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/142973. Acesso em: 22 oct. 2025.