MISHRA, Vivek; DAS, Biswajit. Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers. Indian Journal of Marketing, [S. l.], v. 49, n. 4, p. 20–36, 2019. DOI: 10.17010/ijom/2019/v49/i4/142974. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/142974. Acesso em: 22 oct. 2025.