MAJEED, Rabeeb Abdul; SRIRAM, K. V. Determining the Best Advertising Medium for a Footwear Company : A Case Study. Indian Journal of Marketing, [S. l.], v. 49, n. 5, p. 21–32, 2019. DOI: 10.17010/ijom/2019/v49/i5/144022. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/144022. Acesso em: 24 oct. 2025.