VENKAT RAM RAJ, T.; AZEEM, M.A. Rebranding - A Business Imperative. Indian Journal of Marketing, [S. l.], v. 38, n. 12, 2008. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36879. Acesso em: 14 dec. 2025.