ANAND, Sandip. A Cognitive ’Just’ Brand Model:How Sustainable Is It?. Indian Journal of Marketing, [S. l.], v. 39, n. 1, p. 3–11, 2009. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36890. Acesso em: 20 jan. 2026.