SRIVASTAVA, Mallika. Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator. Indian Journal of Marketing, [S. l.], v. 49, n. 11, p. 7–19, 2019. DOI: 10.17010/ijom/2019/v49/i11/148273. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/148273. Acesso em: 22 oct. 2025.