SATAPATHY, Amitabh; JAIN, Arvind Kumar; BARTHWAL, Sunil. A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks. Indian Journal of Marketing, [S. l.], v. 49, n. 11, p. 39–55, 2019. DOI: 10.17010/ijom/2019/v49/i11/148275. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/148275. Acesso em: 22 oct. 2025.