SHARMA, Anshu. Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study. Indian Journal of Marketing, [S. l.], v. 50, n. 2, p. 52–66, 2020. DOI: 10.17010/ijom/2020/v50/i2/150441. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/150441. Acesso em: 9 oct. 2025.