SHARMA, Pooja; GUPTA, Sushant; KAPOOR, Deepika. Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers’ Buying Behaviour in Punjab. Indian Journal of Marketing, [S. l.], v. 50, n. 3, p. 47–57, 2020. DOI: 10.17010/ijom/2020/v50/i3/151029. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/151029. Acesso em: 9 oct. 2025.