RAVI, Shilpa Sarvani; BHAGAT, Shikha. Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing, [S. l.], v. 50, n. 12, p. 24–39, 2020. DOI: 10.17010/ijom/2020/v50/i12/156307. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/156307. Acesso em: 22 oct. 2025.