SELVARASU, A.; KUMAR, S. Senthil. Brand Promotion : A Case Study of Air Conditioners. Indian Journal of Marketing, [S. l.], v. 34, n. 11, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34134. Acesso em: 21 jan. 2026.