SHARMA, Pooja; GROVER, Abhay. Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ?. Indian Journal of Marketing, [S. l.], v. 51, n. 4, p. 27–43, 2021. DOI: 10.17010/ijom/2021/v51/i4/158469. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/158469. Acesso em: 22 oct. 2025.