AGARWAL, Anuradha; CHAHAR, Bhawna; BHATI, Narender Singh. Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation. Indian Journal of Marketing, [S. l.], v. 51, n. 5-7, p. 48–63, 2021. DOI: 10.17010/ijom/2021/v51/i5-7/161647. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/161647. Acesso em: 21 aug. 2025.