CHATTERJEE, Satakshi; GIRI, Arunangshu. Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry. Indian Journal of Marketing, [S. l.], v. 51, n. 5-7, p. 64–80, 2021. DOI: 10.17010/ijom/2021/v51/i5-7/161648. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/161648. Acesso em: 21 aug. 2025.