YADAGIRI, M.; SREENIVAS, N. Brand Strategies for Globalization. Indian Journal of Marketing, [S. l.], v. 39, n. 11, p. 3–9, 2009. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37101. Acesso em: 22 oct. 2025.