S., Satya; GOPAL, R. K. Usage of Different Statistical Methods on a Single Data and its Implications on Managerial Decision Making. Indian Journal of Marketing, [S. l.], v. 39, n. 11, p. 31–33, 2009. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37106. Acesso em: 22 oct. 2025.