WADHWA, Navneet; RODRIGUES, Lewlyn L. Competitive Marketing Strategies for the Indian Pharmaceutical Industry-Post 2005: A Meta Analysis. Indian Journal of Marketing, [S. l.], v. 34, n. 12, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34138. Acesso em: 21 jan. 2026.