DASGUPTA, Rajkumar; PAREEK, Harish. Brand Pruning - A Wisely Used Tool in the Marketers’ Arsenal. Indian Journal of Marketing, [S. l.], v. 40, n. 1, p. 3–13, 2010. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37120. Acesso em: 20 jan. 2026.