SAHA, Gautam. Return on Investment With Industrial Perspective: How ROI Perception and ROI Calculating Model Can be Improved in Fast Moving Consumer Goods Industry. Indian Journal of Marketing, [S. l.], v. 34, n. 12, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34141. Acesso em: 21 jan. 2026.