MENON, P. Balakrishnan. Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India. Indian Journal of Marketing, [S. l.], v. 51, n. 9, p. 24–40, 2021. DOI: 10.17010/ijom/2021/v51/i9/166162. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/166162. Acesso em: 22 oct. 2025.