SEHGAL, Pooja; KAUSHAL, Sarika; SAGAR, Mahim. Internal Branding : Developing a Predictive Model for the Indian Service Sector. Indian Journal of Marketing, [S. l.], v. 52, n. 1, p. 8–22, 2022. DOI: 10.17010/ijom/2022/v52/i1/167649. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/167649. Acesso em: 22 oct. 2025.