AMUTHAN, R. A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd. Indian Journal of Marketing, [S. l.], v. 34, n. 12, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34143. Acesso em: 21 jan. 2026.