SRIVASTAVA, R. K.; THAKAR, K. How Brand Score/Equity can Affect Branding Strategy Development. Indian Journal of Marketing, [S. l.], v. 34, n. 12, 2004. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34144. Acesso em: 21 jan. 2026.