GUPTA, Prateek; BARKATHUNISSA. Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices. Indian Journal of Marketing, [S. l.], v. 52, n. 4, p. 44–62, 2021. DOI: 10.17010/ijom/2022/v52/i4/169109. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/169109. Acesso em: 22 oct. 2025.