SRIVASTAVA, Manish; RASTOGI, Megha. Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision. Indian Journal of Marketing, [S. l.], v. 40, n. 11, p. 53–61, 2010. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37376. Acesso em: 20 jan. 2026.