RAMANA MURTHY, K. V.; ACHALAPATHI, K. V. The Art of Devising and Revising - A Study on the Products and Target Group Strategies of Telgu TV Channels. Indian Journal of Marketing, [S. l.], v. 40, n. 12, p. 29–37, 2010. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37381. Acesso em: 20 jan. 2026.