MAITI, Srabani Roy. Pester Power: The Strategic Use of Child Model in Advertising. Indian Journal of Marketing, [S. l.], v. 42, n. 1, p. 36–45, 2012. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37434. Acesso em: 20 jan. 2026.