GOSWAMI, Susobhan; BALASUBRAMANIAN, Nataraj. Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion. Indian Journal of Marketing, [S. l.], v. 52, n. 8, p. 26–40, 2022. DOI: 10.17010/ijom/2022/v52/i8/171222. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/171222. Acesso em: 22 oct. 2025.