VENKATESH, Ramaswami. Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?. Indian Journal of Marketing, [S. l.], v. 42, n. 2, p. 4–7, 2012. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37446. Acesso em: 10 oct. 2025.