JAIN, Akshat. Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink. Indian Journal of Marketing, [S. l.], v. 52, n. 9, p. 26–42, 2022. DOI: 10.17010/ijom/2022/v52/i9/171983. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/171983. Acesso em: 22 oct. 2025.